Botanic Tower
2020
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Partners Group
Brand Identity & Strategy, Visual, Digital, Design & Project Management
For the repositioning of this office building in Brussels, the entire ground floor and entrance were renovated according to the philosophy of perfect imperfection (‘Wabi Sabi’). Based on this, a complete concept was developed that aligns perfectly with it.
Wabi-sabi is a Japanese aesthetic philosophy that values the beauty of imperfection, transience, and incompleteness. Botanic Tower embodies this philosophy.
The core values for Botanic Tower were Minimalistic, Professional, Modest, and Sustainable. This was translated into a strong brand identity. Visit www.botanictower.be to see the result of perfect imperfection.
